Today’s marketplace is crammed with exorbitant number of products.
And it is getting noisier and chock-full by the day.
Standing out there with our products is becoming more and more of a challenge.
Marketers and advertisers realize this. They are leaving no path behind for promoting their products.
An effective solution is by promotional activities!
When it comes to marketing goals, attaining product recognition is on top of the chart.
All the three above can be achieved by promotions.
What is the best way to promote is always on the top of the minds of marketers and advertisers.
Most companies already promote their brand, products etc. in various ways.
Marketing promotions are not anything new.
Infact, promotions are favored by management on account of its high ROI (return on investment).
We are seeing ever increasing and more intense promotional efforts by companies, big or small, because of today’s complex, jammed markets.
3 FASTER AND NICER WAYS OF PROMOTING YOUR BRAND
Here are three cool ways of promoting products and branding which will not irk customers.
1. On top of the list is bundling and packaging:
Packaging products with brand names, logos is a great, simple, powerful, result-oriented, and inexpensive way of attaining lots of benefits.
Bundle or package in a nice, big box or bag bearing imprints of company, images, address etc.
Let the packaging be visually appealing, clear and concise. It is significant in increasing brand presence in the market.
2. GIFTS
Gifting something meaningful to customers as they purchase, is a nice way of establishing trust, goodwill and loyalty.
Giving a free, promotional gift invariably leads to new sales from potential prospects.
Making it something relevant, meaningful, reusable and useful will gel well with customers.
It is simple to present giftable items that we use in our daily lives (other than our own products). However, putting company name, image and logo on them is an impressive way of promoting for obvious reasons.
Of course, the longer a promotional product can be kept or used, the more number of favorable impressions and recalls it would make on the recipient.
Consumers do not forget those who gift them if the item is reusable, has utility, style and purpose.
But keeping the gift relevant is necessary– that leads to an overall positive effect.
3. ESTABLISHING A SOCIAL IMPRINT
Thirdly, positive communication is essential to promoting brands and products.
Customers need to know more about the company than just their products or services.
If customers do not know about you, they will not find or come to you.
As an example, online messaging is far-reaching.
You can sponsor online contests, online give-aways, free gifts for a good cause etc.
Most businesses want to be able to contribute to societies whether by using sustainable technologies, renewable resources or reducing waste.
The more number of times you reach out via your social promotional messages, the more impressive social imprints it leaves on your prospects, leads and customers.
This is true and imperative of today’s business environment due to increasing base of socially and environmentally-focused and conscious customers.
By promoting sustainable products and businesses that reflect your social cause, customers will form a higher opinion about you as compared to those who do not. This only adds to the value.
Get more recall and recognition.
Customers are more likely to remain.
Conclusion:
While you are probably already using a whole lot of marketing and advertising activities, undertaking the above three steps actually demonstrates action and effort.
CONSISTENCY, REGULARITY, PREDICTABILITY MATTER
Let there be no surprises when it comes to promoting with consistency, regularity and predictability.
Customers get more value delivered to them on an ongoing basis.
Doing it effectively as highlighted here brings rewards in terms of increasing customer base, goodwill, trust and revenue.